What is it about your business that makes it unique? Why should customers choose you over your competition? It all boils down to a unique proposition.
Do you have a unique proposition? Hot and ready in 30 minutes or less, or it’s free. You know exactly what you should be getting with this one. Can you say the same for your own? If your proposition is too broad, you’ll gain the interest of no one. Make sure that yours is specific enough and targeted at your intended audience.
This is a topic that will take some time and thought for you. It should. This is the cornerstone of your entire enterprise! You often hear that the majority of businesses fail in the first three years. A lack of a clear and defined business proposition lies at the heart of those failures. If you can’t find out what it is that sets you apart from everyone else in your marketplace, then you will never get seen. So, please, spend some time on this one. That’s your homework for next time. It’s that important.
In our next session, we’ll see how you can use your unique proposition to draw your customers to you like bees to honey.